marketing strategy? kasi diba sila ang pioneer sa whey category. obvious naman siguro. dati 22g tapos nag 23g sila, nagsunuran lahat. ngayon naman 24g na? pero at the same price. whats next? this is good for us consumers, pero hindi kaya in the long run eh parang maging muscletech na sila? hindi na nila kaya iback-up claims nila... anyway, what can you say about 'gold standard'? try niyo na? rocky road and tropical punch flavors... papalitan niyo na ba regular whey niyo?

----from optimumnutrition.com

Now with whey protein isolates as the primary protein source, ON 100% Whey Gold Standard™ provides 24 grams of protein and only 3 grams of carbohydrates per serving.

Package Size: 5 lbs., 74 servings >> nabawasan ng 3 servings???

----from bodybuilding.com

The Most Whey Protein Isolates Ever Sets A New Standard!

100% Whey Protein Gold Standard from Optimum Nutrition. 100% Whey protein is now better than ever with 24g of pure, instantized whey protein and more whey protein isolates (WPI) the purestt source of whey protein available. Whey Protein Gold Standard now provides an even higher protein percentage by weight. This unique formula includes strategically hydrolyzed whey peptides, lactase and aminogen digestive enzymes to further enhance absorption. How is this formula different from their original formula? Most notably, ON 100% Whey Gold Standard has been enhanced to include more of the purest, most expensive source of whey protein available: Whey Protein Isolates (WPI). By supplying more WPI, ON 100% Whey Gold Standard offers a higher percentage of protein by weight, and more of the pure, unadulterated proteins you've grown to love. Of course, all of this comes without having to sacrifice any other aspects of quality, mixability, taste, and texture.

Since the very beginning, ON's 100% Whey Protein has raised the standard by which all whey protein supplements are judged. Now years later, we're raising the bar again. Like it's predecessors, ON's 100% Whey Protein contains Optimum Nutrition's exclusive, proprietary blend of the following to give you more of what you want (pure, unadulterated whey protein) with less of what you don't (fat, saturated fat, cholesterol, lactose, and other carbohydrates) with every serving. In fact, ON's 100% Whey Protein is better than ever! Here's why:

1. Microfiltered Whey Protein Isolates
2. Ion-Exchange Whey Protein Isolates
3. Ultrafiltered Whey Protein Concentrate
4. HydroWhey Hydrolyzed Whey Peptides

7 Important Highlights

1. Each and every serving provides more protein 105% of the protein found in previous varieties.
2. We've included more HydroWhey strategically hydrolyzed, low molecular weight whey peptides to make ON's 100% Whey Protein even faster acting!
3. ON's 100% Whey Protein now contains lactase and Aminogen digestive enzymes to further enhance absorption and make this product even more friendly to lactose intolerant individuals.
4. Higher protein percentage. ON's 100% Whey Protein has always been a leader in this respect. With 23 grams of protein in just a one ounce serving, it's nearly 81% protein by weight!
5. ON's 100% Whey Protein is instantized to mix easily and completely with just a few twirls of a spoon.
6. Every serving supplies even more low, moderate, and high molecular weight, biologically active whey protein including Alpha-lactalbumin, Glycomacropeptides, Beta-lactoglobulin, Immunoglobulin G (IgG), Lactoferrin, lactoperoxidase, and various growth factors.
7. Over 3.5 grams of glutamine and glutamine precursors as well as 5 grams of BCAAs (leucine, isoleucine, and valine) in each scoop!

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ot: bakit kaya 22-24g ang per serving ng whey? yun ba ang ideal? bakit hindi gawin 30g? or 50g? or 100g? diba?